Combining the traditional beauty of harmony and
the functional beauty of the latest technology.
The representative theme for these new cars is "the Future of Wa (Harmony)."
Infused with the essence of "wa," or harmony,
a theme that shapes traditional Japanese culture,
the Hokuriku Shinkansen are paving the way to the future.
Now you can catch the new and magnificent style of
the W7 series as it races across Hokuriku.
Depicting the "7" from the railcar type (W7) as a silver arrowhead, the logo expresses the idea of "Plunging ahead into a bright tomorrow."